At Marketing on Q / Television Operations Australia , our philosophy is that the publicist should serve as a liaison between you and the media, and our campaigns are specifically orchestrated to deliver the resonance, responsiveness, and targeted approach that journalists favour in their dealings with publicists.

Our track record with past and present clients shows not only considerable reach but also long-standing relationships with key national and regional journalists and producers. We connect with a growing number of media members the same way we've built our prior relationships , by knowing what they cover, finding client stories that synch with their coverage needs, and contacting them with a respectful persistence.

We bring a rare mix of services and client histories to the equation: from full-scale national campaigns to projects focused on specific events and local markets, from companies, universities, and established regional financial institutions and corporations to forward-thinking arts organizations, artists and non-profits.

Our media relations work goes beyond merely sending out a press release and hoping for the best. When we contact media representatives on behalf of our clients, we start with strategy. We look at all possible avenues for the client’s story, we look at what the media’s covering right now and determine how that might intertwine with the client’s story, and then deliver a targeted pitch on the client’s behalf. We then engage in respectfully persistent follow-up, delivering results and ongoing assessments of how the campaign is helping to further the client’s message and reputation.

Online Media / Digital Strategies. Our media relations work now includes online media research and outreach targeting social media outlets, using strategies and tools specifically geared toward bloggers. However, our digital strategies go beyond reaching out to bloggers, we can report on a company's website and online media presence, and offer recommendations and execute strategies geared toward increasing the company's online presence.

Copy Writing / Editing. We strive to help our clients say what they precisely want to say. To do this, we tailor our writing and editing services to the individual client. We can work with a few overarching concepts and create messaging that is mindful of the client’s voice as well as purpose, or we can take a client’s carefully crafted words and fine tune them for maximum effectiveness. The writing projects we’ve taken on for clients have been published in a number of major metropolitan daily newspapers and weekly business publications, have been delivered in speeches, and have bolstered a number of companies’ internal communications efforts.

Crisis Communications. Some companies don’t think about public relations until something goes horribly wrong, necessitating a plan for how to best present their side of the story to the media and the public. We can formulate crisis communications plans before they happen, starting with an inventory of how your company presents itself to the public, and developing messages in response to potential situations in which your company might have to weather tragedy, increased public scrutiny, or other unfortunate situations requiring a careful and judicious response.